Getting started
The setup is deliberately simple:
- Click on Harvey to earn money — $1 per click
- Watch the moral weight counter increase
- Pay attention to Harvey's changing dialogue
- Ask yourself whether the money is worth it
Your goal is $25,000. Nothing stops you from getting there. That is the design.
Core mechanics
Simple clicking hides a deliberate escalation:
- Early game — Harvey encourages you. $1 per click.
- Mid game — his tone changes. Begging starts.
- Late game — desperate pleas and open suffering.
- Tools unlock — more efficient torture methods become purchasable.
The tools make earning faster. Every one of them costs something other than money. Full tool list and prices here.
Key decision points
| Milestone | What changes |
|---|---|
| $5,000 | Harvey first shows real pain |
| $10,000 | Begging intensifies |
| $15,000 | Moral weight becomes heavy |
| $20,000 | Final stretch — can you continue? |
| $25,000 | Goal reached — but at what cost? |
The three endings
- Good — stop before $25,000, using only hands or the feather
- Neutral — reach $25,000 with harmful tools (scissors, match, knife)
- Bad — purchase the $20,000 gun and kill Harvey
Full breakdown of all three endings.
Play BM1 before BM2
BLOODMONEY! 2 reveals that Harvey was not a willing participant — he is a father trapped in a simulation who does not know his son is growing up without him. The reveal only lands if you did the clicking first.